ABOUT
Toni has been stopping scrolls, building brands, and explaining social media ROI to skeptical CFOs since 2011
As a Brand Strategist and Digital Marketing Content Manager based in the Dayton–Cincinnati area, she leads the full creative lifecycle from the initial brainstorm through launch, analytics, and ongoing optimization with the kind of precision and creative instinct that only comes from 15+ years in the field.
Toni's work is rooted in the belief that great marketing starts with great storytelling. She's built a career translating complex, abstract ideas into content that's clear, human, and designed to move audiences to action. Whether she's developing a brand identity from scratch, crafting a hyperlocal campaign for a healthcare practice, or building a full-funnel content strategy for a SaaS startup, Toni leads with empathy and backs it up with data.
Her industry experience spans healthcare, hospitality, retail, e-commerce, cybersecurity, and real estate across both B2B and B2C contexts. Toni develops and implements visual identity, tone, and creative strategy aligned with each brand's mission, culture, and growth goals. She works closely with brand leaders and stakeholders to ensure consistency, strategic alignment, and content that genuinely advances the organization's reputation and reach.
Toni has built and mentored creative teams of 20+, managed multi-channel campaigns across websites, social media, email marketing, digital publications, advertising, print, and branded merchandise, all while keeping projects on time and on budget. She evaluates market research and analytics to sharpen strategy and identify opportunities for measurable improvements.
Collaboration is central to Toni's approach. She has served as the connective tissue between internal brand teams, external vendors, influencers, local media, and key community partners, building relationships that extend a brand's presence well beyond its owned channels. Formal communication, strategic alignment, and consistent brand identity are hallmarks of her work.
Available to work with brands nationwide, Toni thrives on marketing challenges that feel too complex, too niche, or too layered to solve quickly. That, she'll tell you, is the most interesting kind of work there is.
Certifications
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My Tools
Canva & Canva AI · CapCut · Adobe Express · Figma · Meta Ads Manager
· GA4 · Google Search Console · SEMrush · SocialPilot · HubSpot · Jira
· Shopify · Wix · WordPress · BigCommerce · Claude Ai · Claude Cowork
Let’s Work Together
I'm now taking on a limited number of new freelance clients, both locally in the Dayton–Cincinnati area and remotely nationwide.
If you're not sure where to start, book a free 15-minute audit call, and we'll figure out the fastest way to move the needle for your brand.