Positioning
Clearwater St. Pete Locals is the destination marketing authority for Pinellas County, Florida, where sun-drenched beaches, world-class dining, and vibrant culture come together. By 727 WEB Company

Voice: confident, insider, welcoming — written by locals, for locals and the visitors who want to experience the area like one.
Audience
Pinellas County residents
Tourists planning a Gulf Coast trip
Local businesses seeking exposure

Design direction
Coastal and bright — Gulf blues and turquoise, warm sand neutrals, sunset coral accents, crisp white space. Full-bleed photography of beaches, piers, waterfront dining, downtown street life. Modern editorial / magazine-style layout. Mobile-first.

Tagline used: "Where the Gulf Coast comes to life."

Page structure

Home — hero, featured destinations, upcoming events, editor's picks, "Locals Know" tips, newsletter signup
Beaches & Destinations — Clearwater Beach, St. Pete Beach, Treasure Island, Madeira Beach, Indian Rocks Beach, Dunedin, Honeymoon Island, Caladesi Island, Pass-a-Grille, Downtown St. Pete, Safety Harbor
Eat & Drink — restaurants, waterfront bars, breweries, coffee; grouped by area and vibe
Things To Do — attractions, Dalí Museum, Chihuly Collection, water sports, fishing charters, boat tours, parks/trails, arts districts, nightlife
Events — festivals, markets, concerts, seasonal happenings
Local Business Directory — searchable listings by category
Blog / The Local Feed — articles, neighborhood spotlights, seasonal guides
Advertise With Us — sponsorship packages, audience reach, inquiry form
About — story of Clearwater St. Pete Locals and 727 WEB
Contact — form, email, social links
Features
Newsletter capture, contact + advertising inquiry forms, event listings, business directory, blog, galleries, Google Maps embeds, Facebook link.

SEO targets
"things to do in Clearwater", "St. Pete restaurants", "Pinellas County events", "Clearwater Beach guide", "St. Pete Beach things to do"

CTAs
Visitors: "Plan your trip" · Businesses: "Get featured"