Snapshot

• Client: PowerPlant Motorcycles / P16 Garage

• Industry: Custom Harley-Davidson builds, aftermarket parts & apparel

• Location: Melrose Avenue, Los Angeles, CA

• Services Provided: Shopify e-commerce build, brand identity & color palette development, print-on-demand apparel launch, Instagram content strategy, retail marketing planning

• Platform: Shopify (p16garage.com)

• Key Result: $57K in incremental annual revenue in Year 1, from a brand-new product line

 

The Challenge

PowerPlant had already built a name for itself on Melrose Avenue as a destination for custom Harley-Davidson builds and premium aftermarket parts — the kind of shop enthusiasts travel for. But that reputation lived almost entirely offline and inside a niche parts catalog. The brand had no real e-commerce presence, no consistent visual identity to unify the shop's in-person energy with an online storefront, and no product line that could turn casual admirers of the brand — people who loved the aesthetic but weren't in the market for a $420 riser or a custom build — into paying customers.

The opportunity was clear: chopper culture has a built-in audience that dresses the part. PowerPlant needed a way to capture that audience without taking on inventory risk, and it needed a digital storefront and brand identity strong enough to do the shop's reputation justice online.

 

The Solution

I worked with PowerPlant to launch a print-on-demand apparel line from the ground up, built to extend the brand beyond parts and builds into everyday wearability — without the upfront cost or risk of holding stock.

The engagement covered four connected pieces:

• Brand identity: Developed a cohesive visual identity and color palette that translated PowerPlant's in-shop, custom-chopper aesthetic into a brand that would hold up on a product tag, a social feed, and a homepage alike.

• E-commerce build: Built out the Shopify storefront at p16garage.com, organizing the catalog across parts, apparel, and accessories, and setting up the infrastructure to support a print-on-demand product line alongside existing inventory.

• Content & social strategy: Developed an Instagram marketing strategy to put the new apparel line in front of the audience already following PowerPlant's builds and bike culture content, turning brand affinity into product discovery.

• Retail marketing plan: Tied the online launch back to the physical shop, using the Melrose Avenue storefront and its built-in foot traffic as a real-world extension of the digital brand.