Healthcare Event Marketing
National Event Coordination at Scale
1,800+ Events Completed
Partnered directly with clinical, operations, and compliance teams to prepare for large-scale national breast screening events, coordinating logistics and social messaging across 29 states and building the relationships that drove event attendance.
RESULT: 1,800+ Events supported; preparation for 1,800+ national breast screening events across 29 states
CASE STUDY
Healthcare Event Marketing, Partnerships & Operations
How I grew a multi-channel marketing and operations strategy, grew a national breast-health screening program, scaled a digital community, and cut operating costs
A multi-state healthcare screening program needed a marketing and operations partner who could do more than run campaigns — someone who could coordinate logistics across dozens of markets, build the partnerships that fund community events, grow a digital audience from the ground up, and modernize an outdated, paper-based booking process. The mandate spanned event operations, brand storytelling, social community management, and back-office systems, all while maintaining strict HIPAA compliance and a consistent voice across every touchpoint.
STRATEGY
The Approach
I led a coordinated, multi-channel engagement built around six workstreams — each designed to reinforce the others, from the partnerships that funded events, to the content that filled them, to the operations that kept patients moving through the door.
PARTNERSHIPS & SPONSORSHIPS
Champion Partnerships That Funded Growth
Identified, secured, and managed Champion-level partnerships and sponsorships that funded outreach and community programming, turning relationship-building into a direct revenue line for the organization.
RESULT: $300K+ generated in additional revenue across 2018 and 2019
CONTENT & VIDEO
A Viral Storytelling Video That Still Performs
Produced a high-impact, animated storytelling short-form video for Instagram Reels and YouTube. Years after release, it remains the top-performing video in the organization's library — still driving brand awareness, engagement, and bookings today.
RESULT: 4.3M+ views on Instagram Reels and YouTube, and still the top-performing video today
SOCIAL MEDIA
Building a Community From the Ground Up
Scaled the organization's Facebook Page from 12K to 51K followers and grew Instagram from a standing start to 17K followers, publishing 389 organic posts that curated marketing campaigns, enhanced visibility for breast ultrasound screenings, and increased participant turnout by integrating storytelling, email, and social strategy.
RESULT: 68K Combined Followers Facebook 12K → 51K and Instagram 0 → 17K followers, via 389 organic posts
EMAIL MARKETING
Increased Open Rate 39%
OPERATIONS
Cut Costs by 24%
A HIPAA-Compliant Digital Transformation
Led a comprehensive digital transformation to implement a HIPAA-compliant, paperless booking system — replacing manual scheduling with a streamlined digital workflow that reduced administrative burden across the organization.
RESULT: 24% Lower Costs reduction in annual labor costs, plus a 30% drop in First Call Resolution (FCR) call volume
TAKEAWAY
Why It Worked
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An integrated system, not six separate tactics: workstreams reinforced each other — sponsorship revenue funded events, events generated content, content built social audience, and social audience drove bookings back into a faster, digitally transformed intake process.
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Operational rigor at a national scale: logistics, compliance, and messaging were coordinated across 29 states without losing a consistent brand voice or a HIPAA-compliant process.
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Results that outlasted the campaign: the storytelling video released years ago is still the top-performing asset today — proof that the creative and channel strategy were built to compound, not just spike.